News & Press Releases

Hinduja Tech (HT) is now a Proaxia Vehicle Sales and Service (VSS) Solutions Value Added Reseller (VAR) implementation and support partner. As a VAR, Hinduja Tech gains privileged access to resources, services, and product knowledge to maximize business outcomes for customers. 

This collaboration enables Hinduja Tech to deliver end-to-end SAP solutions for the automotive industry, leveraging its expertise as a leading SAP services provider coupled with deep domain expertise in the automotive sector. Built on the robust SAP S/4HANA platform, Proaxia VSS is an SAP Certified cutting-edge Dealer Management System that leverages standard SAP functionalities and provides unparalleled performance. HT presents a comprehensive array of solutions encompassing strategic consulting, architecture design, implementation, and support. Their team of experts is ready to assist you in maximizing the value of your investment in SAP S/4 HANA and Proaxia VSS Solutions. 

“Hinduja Tech is excited to collaborate with Proaxia in delivering tailored business solutions for the automotive industry. By leveraging its expertise in the automotive domain and SAP implementation, HT incorporates industry best practices to drive optimal outcomes and efficiency for the customers. This collaboration aims to address the distinct challenges and demands of the automotive sector, setting a new standard of excellence in the industry,” highlighted Prashant Nirmale, Business Unit Head, Digital Technology Solutions, Hinduja Tech. 

"This partnership is a very important step towards expanding our regional presence and providing more diverse options to our customers. Our goal in cooperation with Hinduja Tech is to leverage our strengths to build mutually beneficial relationships for success in the market. We are looking forward to the cooperation in shaping the future of automotive retail and the heavy equipment retail industry," said Jan Pedras, Head, Proaxia Solutions Asia Pacific.
Together, Hinduja Tech and Proaxia are committed to transforming the automotive landscape with innovative and tailored solutions. 

[Click here](https://hindujatech.com/partnership-ecosystem/proaxia) to learn more about the partnership

### About Hinduja Tech

[Hinduja Tech](https://hindujatech.com/) is a part of the multi-billion-dollar Global Business Conglomerate, Hinduja Group. With a global footprint in 38 countries and a workforce of about 200,000, Hinduja Group has a significant presence in the Commercial Vehicle industry.

Hinduja Tech is the integrated Product Engineering and Digital Technologies Solutions provider for the mobility industry with a proven global delivery model. As a partner of choice, Hinduja Tech works with leading automotive organizations (OEMs & Tier-X Suppliers) and disruptive mobility players in India, USA, Canada, Mexico, Europe, China, and Japan. 

As a certified SAP Services Partner, Hinduja Tech, with extensive automotive experience and domain expertise, excels in tailoring SAP solutions to meet the unique needs of its automotive customers. Their commitment to excellence has been recognized by SAP through prestigious awards such as the SAP Mobile Apps Partners Challenge Award and SAP HANA Innovation Award. Hinduja Tech offers comprehensive end-to-end SAP Automotive Solutions, including consulting, implementation, migration, customization, and ongoing support and maintenance services. 

HT Global Office Locations: India, USA, Canada, Mexico, UK, France, Germany, Japan, China, and Romania

### About Proaxia Group

[Proaxia Group](https://www.proaxia-group.com/en/) is an international management consultancy firm with headquarters in Switzerland and branches in Europe, MENA, Asia, and the USA. They work with companies to develop future-proof processes and system architectures that provide tailored support for your business. In doing so, Proaxia for Automotive integrates SAP® standard solutions, customized add-ons, innovative Proaxia products, and specific solutions from vehicle manufacturers and third parties into existing IT landscapes.

Media Contacts:

Hinduja Tech
Anju Palani
GM – Corporate Communications
Mobile: +91 9884830648
anju.palani@hindujatech.com

Proaxia Group
Mauricio Dossmann
Marketing Manager
Mobile: +49 162 105 22 99
Phone: +49 911 237 91 75
Email: mauricio.dossmann@proaxia-consulting.com


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Hinduja Tech partners with Proaxia Consulting Group AG for SAP Vehicle Sales and Service (VSS) Solutions for Automotive Dealerships


•	Drive System Design, with engineering centers in the UK and the USA, provides premium engineering services to automotive, commercial vehicle, off-highway, defense and aviation industries


•	Acquisition enables Hinduja Tech to expand its eMobility services from development to production


•	Drive System Design to continue as an independent entity within Hinduja Tech and the Hinduja Group

*CHENNAI, India – December 6th, 2022* - Hinduja Tech (HT), a world-class engineering services company, acquired Drive System Design (DSD), an award-winning and globally trusted engineering consultancy known for developing innovative solutions for electrified propulsion systems. DSD currently provides advanced engineering to automotive, commercial vehicle, off-highway, defense and aviation industries from locations in the United Kingdom, the United States, and Asia.

The acquisition enables Hinduja Tech to provide end-to-end electrified propulsion systems design and development capabilities, enhancing its full-vehicle design and development position.  
“The acquisition of Drive System Design is an important milestone in Hinduja Tech’s growth journey in the eMobility Industry. DSD has been focused on futuristic powertrain technology (ePT) since its inception over 15 years ago and has a state-of-the-art infrastructure in the UK and the United States,” said Kumar Prabhas, CEO, Hinduja Tech. “Both of these markets have high-end engineering talent and are leading the charge in the transition to electric mobility. As this demand increases, the combination of HT and DSD strengths will enable offering the best-in-class eMobility solutions for global markets.”

HT has been rapidly expanding its position in the outsourced engineering services industry with 70+ clients globally and is aiming to accelerate its growth to meet the surging demand for electric mobility. With the acquisition of DSD, HT will add cutting-edge design and testing labs, along with advanced engineering capabilities, in the UK and United States. 

“We believe that HT is the right partner at the right time and see this as a tremendous opportunity for the long-term future and expanded capabilities of DSD,” said Mark Findlay, CEO of Drive System Design. “As part of the HT family, DSD will be able to increase its reach through HT’s global business model and full vehicle development and integration expertise. It is an ideal complement to DSD’s advanced engineering capabilities in transmission, driveline, motor design, power electronics and simulation.” 

**About Hinduja Tech**

[Hinduja Tech](https://hindujatech.com/), part of the multi-billion dollar Global Business Conglomerate, Hinduja Group, is the integrated Product Engineering and Digital Technologies Solutions provider for the mobility industry with a proven global delivery model. As a partner of choice, Hinduja Tech works with leading automotive organizations (OEMs & Tier-X Suppliers) and disruptive mobility players in the USA, India, Mexico, Canada, Europe, China, and Japan. Hinduja Group has its presence in over 38 countries and employs about 200,000 people. Hinduja Group has a significant presence in Commercial Vehicle Engineering & Manufacturing verticals.
HT Global Office Locations: US, India, Mexico, Canada, UK, Germany, Japan, China, and Romania

**About Drive System Design** 

[Drive System Design](https://www.drivesystemdesign.com/) (DSD) is an award-winning engineering consultancy specializing in the design, development and control of future transmission and driveline systems. DSD has extensive experience in working with OEMs and TIERs around the world in designing new technologies and solving problems to make their product competitively superior. The company has design, analysis, control, test infrastructure, expertise, and project management skills necessary to deliver projects to demanding timescales. Working closely with customers through its technical centers in the USA and the UK, Drive System Design is recognised as the world’s leading expert in driveline refinement, resulting in significant energy efficiency improvement for hybrid and electric vehicles. 


Media Contacts: 
Hinduja Tech:
Anju Palani
GM – Corporate Communications 
+91 9884830648
anju.palani@hindujatech.com

Drive System Design:
Frank Buscemi
MBE Group, on behalf of DSD
(248) 856-8636
fbuscemi@mbe.group





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Hinduja Tech Acquires Drive System Design, Expands Leadership in the Global eMobility Industry

## The Battery and Electric Technologies Trade Show
[Hinduja Tech](https://hindujatech.com/) (HT), an integrated [Product Engineering](https://hindujatech.com/product-engineering-services) and [Digital Technologies Solutions](https://hindujatech.com/digital-technologies) provider for the e-mobility industry, is participating in [‘The Battery and Electric Technologies Trade Show, North America’, 2022,](https://hindujatech.com/the-battery-show-north-america) between September 13 – 15 at the Suburban Collection Showplace, Novi, MI. 

**Visit Hinduja Tech at booth #1160 to discover its end-to-end services & solutions for [Electric Vehicle Development](https://hindujatech.com/product-engineering-services/electric-and-future-mobility) and Battery Integration Capabilities! **

Hinduja Tech will showcase case studies and solutions for Battery Module Packaging & Integration involving the sub-systems like Mechanical, Electrical, Electronics, Thermal, and Hardware & Embedded Software. HT’s cutting-edge [Thermal Management](https://hindujatech.com/product-engineering-services/thermal-management) & Simulation supports OEMs and Tier-1s in packaging and integrating the battery pack efficiently with the electric powertrain. Hinduja Tech’s [Cost Engineering & Sourcing](https://hindujatech.com/product-engineering-services/costing-and-sourcing) team is also well-positioned to support through their established databases and processes. With 700+ Quality Certified Supply Chain Partners, HT supports OEMs and Tier-1s through its frugal “design to cost” process in identifying the right suppliers with robust manufacturing quality yet at a reduced cost. 

“Hinduja Tech aims for a global leadership position in e-mobility by providing innovative and accurate engineering solutions. With over a dozen portfolios of end-to-end EV programs for a range of vehicle applications, the automotive clients can expect answers to many first-time complex engineering questions such as Optimum Battery Tray Design or Optimized Battery Disconnect Unit arising from Electrification,” stated Vijay Malik, President - Americas and Global Marketing, Hinduja Tech.

About The Battery Show
The Largest ‘Battery and Electric Vehicle Technologies Trade Show’ in North America brings together engineers, business leaders, top-industry companies, and innovative thinkers to discover ground-breaking products and create powerful solutions for the future. This platform provides the opportunity to Discover, Upgrade and Connect with leading industry experts in the automotive electrification space. This year, the show will look forward to 10,000+ attendees, 750+ suppliers, and 150+ speakers.

About Hinduja Tech
Hinduja Tech, part of the multi-billion-dollar Global Business Conglomerate, Hinduja Group, is the integrated Product Engineering and Digital Technologies Solutions provider for the mobility industry with the global delivery model. Hinduja Tech is committed to accelerating its client’s journey towards sustainable profitable innovation!
As a partner of choice, Hinduja Tech works with leading automotive organizations (OEMs & Tier-X Suppliers) and disruptive mobility players in the US, Mexico, Canada, India, the UK, Germany, Japan, China, and Romania.
Hinduja Group, headquartered in the UK, has a presence in over 38 countries and employs a total of 200,000 people. Hinduja Group has a significant presence in Commercial Vehicle Engineering & Manufacturing verticals.

Website: https://hindujatech.com

(This news article was first published on Sep 12, 2022 in several publications including [PR Newswire](https://www.prnewswire.com/news-releases/hinduja-tech-showcases-its-end-to-end-ev-development-expertise-at-the-battery-and-electric-technologies-trade-show-north-america-2022-301622097.html), [American Press](https://smb.americanpress.com/article/Hinduja-Tech-showcases-its-end-to-end-EV-Development-expertise-at-The-Battery-and-Electric-Technologies-Trade-Show-North-America-2022?storyId=631f44602559cc98ec27b186), [Yahoo! Finance](https://finance.yahoo.com/news/hinduja-tech-showcases-end-end-143700420.html?guccounter=1), [Tech Inside Out](https://www.techinsideout.co/tech-releases?rkey=20220912IO69530&filter=21681), [Daily Leader](https://smb.dailyleader.com/article/Hinduja-Tech-showcases-its-end-to-end-EV-Development-expertise-at-The-Battery-and-Electric-Technologies-Trade-Show-North-America-2022?storyId=631f44602559cc98ec27b186), [Newswire.ca](https://www.newswire.ca/news-releases/hinduja-tech-showcases-its-end-to-end-ev-development-expertise-at-the-battery-and-electric-technologies-trade-show-north-america-2022-867791756.html), [Virtual Press Office](http://tradeshownews.vporoom.com/2022-09-12-Hinduja-Tech-showcases-its-end-to-end-EV-Development-expertise-at-The-Battery-and-Electric-Technologies-Trade-Show,-North-America-,-2022#assets_2429_169712-111) and other leading news outlets/e-magazines.)

The Battery and Electric Technologies Trade Show

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Hinduja Tech showcases its end-to-end EV Development expertise at ‘The Battery and Electric Technologies Trade Show, North America’, 2022

Chennai, Tamil Nadu, India

## Hinduja Tech partners with Senseye
**Hinduja Tech (HT)**, a leading e-mobility engineering and digital services company, has partnered with a globally trusted, sustainable machine health management company, Senseye.

Senseye is renowned for delivering AI-powered solutions for machine reliability and predictive maintenance for Global Fortune 500 companies. By partnering with Senseye, Hinduja Tech will offer a tailored, value-added multi-layered solution for customers at various stages of their Industry 4.0 transformation journey.

Hinduja Tech is delighted to launch into the [Industry 4.0](https://hindujatech.com/industry-4-0) market with a proven, complete yet easy to deploy and scalable IoT Platform with predictive maintenance. It predicts failures of machines with unique and proprietary machine learning and performs prognostic analysis to improve the maintenance process in a simple and economical way to make data-driven decisions for profitable business results.

“By integrating its expertise in Digital Services that includes end-to-end [SAP](https://hindujatech.com/digital-technologies/erp-sap) Automotive Solutions along with [Manufacturing](https://hindujatech.com/product-engineering-services/manufacturing) and Plant engineering experience, Hinduja Tech will be able to develop the best-in-class complete IIoT solutions together with Senseye’s Predictive Maintenance solution,” observed Mr. Kumar Prabhas, CEO, Hinduja Tech.

Simon Kampa, CEO at Senseye, says, “We believe that partnering with leading industrial and technology companies unlocks the benefits of Predictive Maintenance. That’s why we’re delighted to be partnering with Hinduja Tech. We look forward to working with them to help OEMs and automotive customers to reduce unplanned downtime, increase productivity and meet their sustainability targets.”


(This news article was first published on June 8, 2022 in several publications including NewsVoir, Times of India, Economic Times and other leading news outlets/e-magazines.)

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Hinduja Tech partners with Senseye 

Hinduja Tech partners with Senseye to develop best-in-class IoT solutions

Hinduja Tech, part of UK-based transnational conglomerate Hinduja Group, is now launching its new, sustainable website (hindujatech.com) that strongly supports the reduction of Carbon Footprint. To make it more accessible and comfortable for its OEM & Tier X customers and other global users, it is packed with great features and aligned to the company’s DNA of Frugal Engineering and Sustainable Mobility! 

This new website gives a fresh and distinctive look to HT's Service Offerings for the automotive industry. HT has thoughtfully and intricately designed its website to bring a perfect look & feel with easy navigation options. It is interactive, user-centric, and responsive with easy-to-access information. It showcases a library of case studies on completed projects outlining the value HT has created for its customers. The featured customer testimonials are a testament to HT’s years of automotive domain experience, business acumen, and demonstrated success in driving results. 

Mother Nature, in several ways, is a source of inspiration that leads to innovation. Like how the shape of Whales inspired the design of the submarines, and the Buzzard Eagle inspired the Wright brothers to build the first aeroplanes, the Honey Bee and its hive inspired Hinduja Tech to develop its new website. The frugal nature of a Bee building its hive in hexagonal designs resonates with HT’s unique proposition on Frugal Engineering, which is imprinted on the website! 

As secure as a hive, this new website is built on a solid technical architecture that helps load the website in less than 3 seconds. It is said that a bee consumes about eight ounces of honey to produce a single ounce of wax and, HT has integrated this idea of Less Wax – More Storage into the website by bringing a compact website with intuitive content. 

This robust website also allows multiple language options, has a 24/7 navigational chatbot and Energy Save options that include Dark Mode, Brightness Control, and Hibernate Mode to reduce energy consumption automatically. Frequent usage of Dark Mode helps save 39% of the battery power. Similarly, Hibernating Mode and Brightness Control also extend in helping reduce Global Carbon Footprint digitally. Hinduja Tech is committed to reducing the web's energy consumption and environmental impact by creating this energy-efficient website. As an organization, HT believes that small yet significant changes can go a long way to lighten the load on the planet. 

Hinduja Tech is the Integrated Engineering & Digital Technologies Company for the Mobility Industry, and it strives to be among the top 5 service providers from India in the convergent space of [Product Engineering](https://hindujatech.com/product-engineering-services) and [Digital Solutions](https://hindujatech.com/digital-technologies). They have rightly positioned themselves to address the change and the unchanged of the new mobility industry. Passionate about Engineering Mobility, the HT team is committed to developing smart vehicle concepts and platforms to holistically co-create next-generation vehicle applications. HT pioneered the Frugal Engineering paradigm for a much simplified, fresh, and innovative thinking that has proven to deliver award-winning vehicles and generate market share & profits at new price points. 

HT’s 360° Vehicle Engineering Ecosystem has delivered over 100+ PV/CV programs to global OEMs (14+ are EVs) while lowering the BOM cost by 7-21% yet compressing time to market (calling it 0.67 NPD). The team is an early adopter of Model-Based Systems engineering in its Powertrain and Electrical & Electronics practices. 

Hinduja Tech embraces the future and is geared to accelerate the journey of its clients towards sustainable profitable innovation as the promise.


(This news article was first published on March 14, 2022 in several publications including Business Standard, NewsVoir, The Asian Chronicle and other leading e-magazines.)

Hinduja Tech Launches New, Sustainable, and Energy Efficient Website

IRVINE, Calif., April 11, 2022 /PRNewswire/ -- Alpha Motor Corporation (Alpha) and Hinduja Tech (HT) have entered a Memorandum of Understanding (MoU) to affirm mutually beneficial collaboration opportunities between the two organizations. The scope of cooperation includes the development and production of electric vehicles, postproduction support, joint research, and development of other mobility projects. 

HT's experience in [End-to-End Automotive Product Development](https://hindujatech.com/product-engineering-services/product-development) from Concept to SOP plus a period of support with an assurance to reduce the Product Cost will strengthen this partnership.  

Our partnership with HT aligns with Alpha's growth plans and further boosts commercialization efforts. 

"Our vision and experience in the efficient production of high-quality electric vehicles align seamlessly with HT and their ethos. We are excited to announce our partnership with HT which fits in with Alpha's growth plans and further boosts our commercialization efforts," said Jada Lee, Vice Chairman of the Board at Alpha Motor Corporation.  

Added Lee, "We aim to provide accessible electric vehicles to our consumers while fulfilling our social responsibility. As we continue to take strides to achieve our aspirations, we embrace partnerships such as the one we have with HT." 

 The envisioned alliance will be a value addition for Alpha to further improve its efficacy in the overall development process of its electric vehicles with the assistance of an [experienced global leader](https://hindujatech.com/product-engineering-services/electric-and-future-mobility) in automobile commercialization. 

Hinduja Tech's diverse portfolio of product co-development using its unique [Frugal Engineering Paradigm](https://hindujatech.com/product-engineering-services) with a strong focus on 'zero-base design to cost process' ensures sustainable profitable innovation. Alpha Motor Corporation's expertise in achieving carbon neutrality through clean energy vehicle creation will help bring the shared vision of developing next-gen vehicles. The joint interest and intention will play a pivotal role to accomplish the mission through cost-effective and consumer-conscious solutions. 

"With the broad automotive product design experience and manufacturing know-how, HT is thrilled to co-develop new-age electric vehicles for Alpha while ensuring sustainability in every stage of product development," said Vijay Malik, Head-Americas Sales and Global Marketing of Hinduja Tech. 

HT will continue to support Alpha in accomplishing its business plans, and in the process will firm up the partnership between the two organizations.  

About Alpha Motor Corporation 

Alpha Motor Corporation is an American Automobile Company based in Irvine, California with business partnerships spanning across the US, Europe, the Middle East, and South Korea. The company specializes in digital automotive development and virtual validation to efficiently commercialize the next generation of clean energy vehicles. The company's ethos to Move Humanity™ represents synergy for continuous improvement of innovation to enrich humanity with sustainable solutions in mobility.  

About Hinduja Tech 

Hinduja Tech (HT), part of the multi-billion dollar Global Business Conglomerate, Hinduja Group, is the Integrated Product Engineering and Digital Solutions Provider for the disruptive mobility Industry, with a leadership position in Electric Vehicle (EV) & Autonomous space. 

Hinduja Tech's 60+ client list from Fortune 100 includes 7 of the top 10 Global Auto OEMs, leading disruptive and emerging OEMs & Global Tier-1, 2 Suppliers. 

HT Global Office Locations: US, Canada, Mexico, India, UK, Germany, Japan, China, Romania 


Image Credits : Alpha Motor Corporation  

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Alpha Motor Corporation Enters MoU with World Class e-Mobility Engineering Company Hinduja Tech to Develop Electric Vehicles for Mass Production

## Local Motors partners with World-Class Engineering Group
**Phoenix, Arizona, March 6, 2018.** Local Motors selects premier engineering service provider,
Hinduja Tech Inc,.as the latest partner for continued development of the world’s first co-created,
self-driving vehicle, Olli. Olli debuted as a proof of concept on June 16, 2016, and is launching
pilot programs beginning Spring of 2018. Local Motors continues to drive open platform
development forward through LM Labs by partnering with leading companies throughout
the world, bringing the latest in technological advancements and safety to mobility products
at unprecedented speeds.
“Local Motors’ core skill is in rapid product development and commercialization, we were
born to grow and to do so quickly. However, as we grow, in order to increase our profit and to
reinforce safety and reliability in lockstep, we have looked to partner with teams who have a
proven track record. Hinduja Tech has earned their stripes in partnering with the world’s top
global OEMs and we are proud to partner with them. Together we make Olli reliable, safe,
and radically upgradeable.” -John B Rogers Jr, CEO and co-founder LMI, parent company of
Local Motors.
“We are excited to be selected as a partner by Local Motors for engineering co-development
of Olli,” stated Kumar Prabhas, CEO, Hinduja Tech. “We too share the passion and vision
of Local Motors in providing sustainable, accessible transportation solutions to all and are
committed to support Local Motors.”
Local Motors chose Hinduja Tech Inc. as a partner as both groups are no stranger to tight
timelines and delivering world class products. Hinduja Tech Inc. brings their tantamount
experience and proven track records to the table, enabling Local Motors to bring a production
scale Olli to market in half the time of traditional manufacturing. Working with Hinduja Tech
Inc. also provides Local Motors an extension to their team, promoting collaboration between
team members around the world.
“Hinduja Tech is a phenomenal partner. Our work together shows how diverse companies
come together, to mix capability while the agility allows us to do world changing work.”
Matthew Rivett, EVP, Local Motors.
Vijay Malik, President & Head of Sales for Hinduja Tech North America, stated, “Local Motors
is one of the 1st Disruptive Automotive OEM clients of Hinduja Tech in USA. Hinduja Tech aims
to repeat its past track record of delivering award winning vehicle programs in execution of
Olli as a robust & safely engineered electric autonomous vehicle.”
Local Motors is looking forward and Olli’s future is brighter than ever!

Local Motors partners with World-Class Engineering Group for Olli Production

## Aston Martin to step up Sourcing from India
If you are a component maker cherishing high ambitions of adding an exclusive brand or two to your 
portfolio of customers, here's a chance. Iconic British sports car maker Aston Martin is looking to 
source from India. Rather source more from India because it has already started with some 
components in the Vantage unveiled in April this year.

Under the leadership of Andy Palmer, who took charge as CEO a little over three-and-a-half years 
ago, Aston Martin is scouting for suppliers who can help the OEM enhance its cost efficiencies and
thereby support its next phase of the growth plan.

"It starts on the new models. It doesn't go on to the retrospect models. So, it is on all the new 
models, you will see some Indian content," Palmer told *Autocar Professional*  in an exclusive 
interview.

Palmer knows the Indian automotive industry fairly well, thanks to his earlier stint at Nissan. He 
was also instrumental in the Japanese OEM's joint venture with Hinduja Group-owned Ashok Leyland. 
Aston Martin has engaged the Hinduja Group’s engineering services arm Hinduja Tech  in certain 
engineering activities as well as to identify suppliers of competitively priced components that 
meet Aston Martin's quality specs.

"One of the things I asked when I came was (for) some parts; the quality and cost is better 
coming from India. I asked my purchasing department to be more open-minded about supply. 
Through Hinduja Tech and some other help, we have started to source parts from India and are 
also looking to do some of the engineering in India," says Palmer.

The process of sourcing from India began about two years ago and is growing progressively. More 
parts could be now engineered in and sourced from India with casting components being key.

According to an existing supplier to Aston Martin, manufacturing at the Gaydon, UK-headquartered 
carmaker is a "beautiful friend of technology and old-world artisanship". He says that the 
sourcing strategy over the years has been influenced fry the changes in ownership of Aston Martin.

**Turned around, focus now on portfolio expansion**

For 2017, Aston Martin reported a profit-before-tax figure of 87 million pounds, the first time 
after 2010, on sales of 5,117 cars, 58 percent more than in 2016. "We have turned it around. 
Now, we need to grow it," says Palmer.

With financial problems getting solved, Palmer wants to accelerate on product portfolio 
expansion to make Aston Martin a "sustainable car company". He sees seven clusters in the Iuxury 
market, and the plan is to offer at least one model to cater to customers in each of those 
clusters. "Portfolio expansion is the third phase in the plan and is basically taking us to the 
areas of the Iuxury market which we haven't been before," says Palmer. The new thrust will begin 
from 2019. Perhaps, the most crucial one will be the production version of the DBX concept, Aston 
Martin's first SUV, followed by a mid-engined model to race against the Ferrari 488. Then 
there's the revival of the Lagonda, this time as an electric super-luxury car which Aston Martin 
will pitch against the likes of Bentley and Rolls-Royce.

In all, Aston Martin plans to launch seven models in seven years, each with a life of seven years. 
That's good news for sports / luxury car aficionados. And that's the opportunity for suppliers who 
qualify. Are you ready?

(This news article was first published in the July 15, 2018 issue of Autocar Professional)


Aston Martin to step up Sourcing from India

## Digital Transformation and Industry 4.0
Manufacturing requires problem solving, resources planning and optimization skills coupled with
flawless execution. Historically, decision making in Manufacturing has been constrained by lack of
real time visibility of data of the machines / processes, data lying in silos across IT tools and lack
of integration between IT and OT (Operational Technology) Systems. With the emergence of
technologies like IIoT coupled with data analytics, manufacturing leaders comprising of Operations
Managers, Quality Managers and Maintenance Managers will be able to realize better operational
efficiencies, thereby influencing financial outcomes for the organization. While the business value
of Connected Factory is clear, most of the organizations are pondering where and how to start this
journey. The best way to start the journey is to evaluate the use cases and decide which one
of them is relevant for your organization based on your current maturity & pain points. This
article outlines the key use cases that Automotive Suppliers can evaluate as part of their Smart
Manufacturing / Industry 4.0 Shop Floor Journey to meet the changing landscape of the automotive
industry. The following functional stack diagram highlights the end to end components to be
enabled by technology for realizing Connected Factory solution to cater to multiple use cases.

Our Article on Digital Transformation and Industry 4.0, Published in Original Equipment Suppliers Association News 2020 – Fourth Quarter – Edition Two

## Grande West Partners with Hinduja Tech
**VANCOUVER, BC / ACCESSWIRE /** Grande West Transportation Group Inc. (TSXV:BUS)
(OTCQX:GWTNF) (FRA:6LG) (“Grande West” or the “Company”), a Canadian manufacturer of mid-sized
multi-purpose transit vehicles sold in Canada and the United States, is pleased to announce that it has
entered into a contract with Hinduja Tech Inc. for the design and engineering plans for its new American
operational facility and headquarters.

Grande West Transportation intends to design and develop a brand new bus manufacturing facility in the
State of Washington, USA, (please see news release from November 4, 2020 Here) with aggressive timelines
to launch their new bus production activities. Grande West chose to partner with Hinduja Tech Inc., an
Integrated Engineering and Digital Technology & Solutions Provider, to design a new manufacturing
facility for the development of affordable, Buy-America compliant buses geared toward U.S. markets.
“Grande West has ambitious plans to open a USA operational headquarters and develop an highly
advanced manufacturing assembly facility in the State of Washington. We have engaged with a global
leader; Hinduja Tech has successfully worked with many of the world’s largest Automotive Tier 1 OEM’s to
develop cost effective, industry changing manufacturing processes. We are leveraging their expertise to
insure that we can compete with the largest bus manufactures in the United States by reducing our labor
overall content of the assembly of our Vicinity buses. We have a great product and now we need to focus
on insuring our manufacturing facility is extremely competitive as we bid to win contacts in the USA.” -
William Trainer, President & CEO of Grande West.

“We are very pleased to work with Grande West on their current engineering assignments but are even
more excited to develop the Company’s first manufacturing facility in the U.S. Given Hinduja Group’s long
history in producing commercial vehicles, coupled with Hinduja Tech’s unique ‘frugal’’ design philosophy,
I’m very sure we will be able to design a robust and most efficient bus manufacturing process which will
be suitable for Grande West’s bus production plans across the U.S,” stated Kumar Prabhas, CEO, Hinduja
Tech. “We share a similar passion and vision as Grande West, in providing sustainable and accessible
transportation solutions to all, and are fully committed to support them in their next phase of growth.”
Hinduja Tech Inc. brings their exemplary CV design experience and proven track record to the table,
enabling Grande West to drastically scale up their bus business within the U.S. Working with Hinduja
Tech Inc. also provides Grande West an extension to their teams, promoting collaboration with engineers
across the world, while bringing the best of the design and manufacturing practices to the fore.

### **About Hinduja Tech**

Hinduja Tech (www.hindujatech.com), is an integrated Product Engineering and Digital Technologies service
provider for the automotive space. Hinduja Tech, headquartered in Chennai is known for its Frugal Engineering
approach in delivering award-winning vehicle programs by compressing the barriers of cost, quality and
time for emerging markets. Hinduja Tech is a part of over 100+ years old global conglomerate Hinduja Group
(www.hindujagroup.com), we have inherited decades of automotive product development expertise in our
DNA and we offer full vehicle and powertrain development services from concept through SOP.

### **About Grande West Transportation Group**

Grande West Transportation is a Canadian company that designs and engineers mid-size multi-purpose
transit vehicles for public and commercial enterprises. Grande West utilizes world class manufacturing
partners to produce the Purpose-Built Vicinity heavy duty bus available in clean diesel, gas and CNG drive
systems. The Vicinity LT EV with an electric propulsion drive system is available for 2021 deliveries.
The Company has been successful in supplying Canadian municipal transportation agencies and private
operators with new buses. Grande West is compliant to Buy America certification, and with a strong
distribution chain in the U.S., is actively pursuing op

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Our Article on Digital Transformation and Industry 4.0, Published in Original Equipment Suppliers Association News 2020 – Fourth Quarter – Edition Two

Grande West Partners with Hinduja Tech for Buy America Compliant Manufacturing Plant

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